Our Mojo
We see storytelling as a living and breathing process that must be nurtured into existence by a team of visionary creatives working in perfect unison.
It's more than just shooting pretty pictures to make something click and tick with audiences. We're in the business of making human connections with viewers and that all starts with finding everything we can about you.
So get ready to make new friends and get cozy with our team of creatives!
DISCOVERY
RESEARCH
- We Ask You Questions
- Research Competitors
- Research Target Audience
CREATIVE
- Brainstorm Session
- Statement of Work
GREEN LIGHT
- Let's Do This!
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We're On It
All great stories begin with questions. So we start by asking a simple one: Who are you? We want to know you, to understand your brand or product inside and out. We want to hear your ideas and vision. To get a sense of the style and tone you want, we ask you to share any inspirational materials (existing commercials, videos, books, magazine ads, etc.). We also research your competitors and come up with marketing strategies to make you stand out. Through collaboration, we will learn how to develop these seeds of ideas into compelling stories to share with your audience.
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Prepping It Real Good
Once we have the main concept in place, we start the gritty work of planning for the video shoot. This includes making a shot list, a shooting schedule and finding the right actors to capture the vision. We also scout for the perfect location, which isn’t hard since Sacramento and the surrounding areas offer so many incredible backdrops. And of course, we have to write the script, which is the soul of the project. We work with you to develop an outline that incorporates what makes your brand unique and we find the right tone to connect to your audience. Now you’re one step closer to your story coming to life.
Prep-Production
Story Development
- Concept Development
- Write & Lock Script
- Shot List / Storyboards
People & Places
- Cast Talent
- Assign Film Crew
- Scout & Secure Locations
- Props / Costumes / Set Design
Logistics
- Secure Gear
- Shooting Schedule
- Call Sheet
PRODUCTION
On Location
- Directing
- Cinematography
- Audio Recording
- Green Screen
- Teleprompter
- Drone Aerials
- 360˚ Video
- Pick-Ups
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We're On It
This is where all of our pre-production efforts pay off. Where we execute our creative plan. We can’t emphasize enough that story is the heart of each project we take part in. It is the mission of our video production crew to give you the most compelling rendition of your vision. Armed with a script, fancy video gear and lots of coffee, the film crew is ready to execute the script and capture cinematic goodness.
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Assembling It All Together
By now, our team has been fully immersed in your brand. We know you. We feel you. And we know how we want to connect with your audience. With that in mind our team of editors, sound designers, colorist and visual effects artists work in unison to refine the soul of your story through rhythm, pacing, composition and color grading. Then comes the delicate art of sound design and color grading. Sound helps immerse your audience in the story while color blends the moving images into one cohesive style and vibe to create an emotional experience that will linger with viewers long after the video ends.
Post-Production
Cutting Room
- Edit Footage
- Graphics & VFX
- VO / Music / SFX
POLISH
- Picture Lock
- Color Grading
- Sound Mix
DELIVERABLES
- Format & Exports
- File Sharing / Archive
- Promote & Distribute
3508 cody way ste.100f sacramento, ca 95864
hello@fallenleaffilms.com
(800) 988-3713
(916) 212-4834