THE 4 L.E.A.F. PROCESS

We see stories as living, breathing things that evolve with time and attention. We want your stories to feel alive and make your audience fall in love with you. To make that happen, we’ve created a full-service video production plan, which we call the 4 L.E.A.F. Process:

"Great stories happen to those who can tell them." - Ira Glass

LEARN

(Discovery + Concept)

All great stories begin with questions. So we start by asking a simple one: Who are you? We want to know you, to understand your brand or product inside and out. We want to hear your ideas, see your vision.

To get a sense of the style and tone you want, we ask you to share any inspirational material (existing commercials, videos, books, magazine ads, etc.). We also research your competitors and come up with marketing strategies to make you stand out. Through collaboration, we will learn how to develop these seeds of ideas into compelling stories to share with your audience.

EVOLVE

(Script + Visuals)

Once we have the main concept in place, we start the gritty work of planning for the video shoot. This includes making a shot list, a shooting schedule and finding the right actors to capture the vision. We also scout for the perfect location, which isn’t hard since Sacramento and the surrounding areas offer so many incredible backdrops.

And of course, we have to write the script, which is the soul of the project. We work with you to develop an outline that incorporates what makes your brand unique and we find the right tone to connect to your audience. Now you’re one step closer to your story coming to life.

ACT

(Video Shoot)

This is it! The moment you’ve been waiting for. The moment when your seed of an idea begins to take shape. We have the script. The stage is set. 

Time to begin the video shoot.

The crew is ready, armed with right gear that includes a variety of digital cinema camera packages, lighting and sound equipment and production vans. This is where all of our pre-production efforts pay off. This is where we execute the creative plan. We can’t emphasize enough that story is the heart of each project we take part in. It is the mission of our video production crew to give you the most compelling rendition of your vision.

FINISH

(Edit + Color + Sound)

We’re not done just yet. Now comes the important work of post-production. By now, our team has been fully immersed in your brand. We know you. We feel you. And we know how you want to connect with your audience. 

With that in mind, we take all the footage and assemble the pieces into an engaging narrative. It is here, in the editing phase, that we find the soul of the story through rhythm, pacing, composition and color grading. Then comes the delicate art of sound design.

Sound immerses your audience in the story, blending with the moving pictures and any necessary visual effects to create an emotional experience that will linger in the hearts of viewers long after the video ends.

UNLEASH YOUR STORY

You've got a story to tell. And we at Fallen Leaf Films have the talent and tools to bring your story to life. Get in touch with us. We'd love to hear from you and make something epic.